Have you been watching NBC? I love the show “Office” and after every show they promote their website as a place to go and interact with the cast members or upload photos, watch deleted scenes, etc etc.
It is a VERY Cool concept. They have made it possible to extend the 30 minute show into an online journey to try and draw you into the show on a deeper level where you can read character blogs, videos, etc., and even interact with fellow viewers. It is a great hook for someone who is really into a show.
Maybe we could do something similar on our DPS Cable TV channel and possibly use a Blog on the web.